If you want the boring version, check my LinkedIn…

I’m Alex Rushin—a branding, media, and marketing professional based in NYC, helping companies and high-profile talent curate their brands, maximize visibility, and amplify profit. A former D1 and semi-pro tennis player, my career kicked off in Los Angeles while I was still in college, after finally accepting that my “hoop dreams” were what Gen-Z calls “cooked”.
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Since then, I’ve made a name for myself as a creative Swiss Army knife, specializing in creative direction, branding, marketing, PR, business development, partnerships, experiential activations, stunts, and strategy. I’ve worn more hats than a Y2K boy band, working with 60+ clients across entertainment, tech, sports, fashion, media, hospitality, CPG, and F&B, operating at the intersection of culture and commerce.
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Born to Euro parents in El Salvador & bred bilingual in California, I see branding through a wide lens. For better or worse, my greatest strength is my neurospicy ideas. I just think of shit others can’t. Maybe it derives from the value I place on perspective or because I’m old school. But I miss when campaigns were brave, a little risqué. Back when nobody cared that cigarettes killed you and "heroin chic" required, well… heroin. The Mad Men era of fun gave way to algorithms, focus groups, and treating audiences like cattle, just numbers to convert or slaughter.

What I’m really saying is, if you want to win in 2025, you need both—fearless creativity and sharp strategy. I started as a bright-eyed freelancer in love with “the creative,” but corporate life taught me fast, no one gives a damn how cool an idea is if it doesn’t move the needle.

While I'm a copywriter and storyteller at heart, that truth shaped how I operate; whether I’m working with icons like Future and Luis Fonsi, global brands like Sportradar and Kewpie Mayo, or even cardiovascular stents. (Yes, I’ve had to market stents & make them sound sexy) I leverage culture to build vision and create lasting connections between brands and audiences.

Crafting or controlling the narrative is a big part of what I do. To me, it’s not just about messaging, it’s the psychology and delivery that really count. Framing is how I’m able to advertise, whisper to media, or close deals. Without strategic relations, it wouldn’t be possible.

A sucker for cross-pollination, I'm obsessed with finding unexpected ways to resonate with audiences and unlock revenue streams. From ideating concepts, to running campaigns, or launching collabs, I’m a problem solver that blends creativity with innovative tactics to bring bold ideas to life in ways that stand out, drive results, and spark mainstream awareness.

Here’s to shaking things up and being the wind—not the ones waiting on it.

Thank you for reading, I’d love to connect!
Cheers,
Alex