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NEW YORK

Alex

Rushin

Helping companies and high-profile talent unlock vision, curate their brands, elevate visibility, and maximize profit.

At the intersection of culture & commerce, I bring creativity with teeth and strategy with bite — one wild idea at a time…

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SERVICES

Creative Solutions That Drive Success

Branding

  • Creative Direction
  • Brand Strategy & Positioning
  • Brand Architecture
  • Rebrands
  • Copywriting
  • Strategic Collaborations
  • Merchandise
  • Launches, Pop-Ups & Events

Marketing

  • Full-Funnel Marketing Strategy
  • Talent & Brand Partnerships
  • Guerilla & Experiential Activations
  • Influencer Campaigns (Micro too!)
  • Multi-Channel & Digital Campaigns (Social, Email, SEM)
  • Content Calendars & Messaging Strategy
  • Consumer Insights & Segmentation
  • Go-To-Market Planning & Resource Allocation
  • Performance Tracking & Optimization

Media

  • Media Strategy, Buying & Placement
  • Press, Messaging Pillars & Crisis Communications
  • PR Stunts & Thought Leadership
  • Brand Visibility & Reputation Building
  • SEO & Targeted Media Optimization
  • New Media Integration & Content Distribution
  • Audience Segmentation & Consumption Strategy
  • Training & Consulting (Narrative Development & Bridging)

ABOUT ME

Alex Rushin

I’m Alex Rushin—a branding, media, and marketing professional based in NYC, helping companies and high-profile talent curate their brands, maximize visibility, and amplify profit. A former D1 and semi-pro tennis player, my career kicked off in Los Angeles while I was still in college, after finally accepting that my “hoop dreams” were what Gen-Z calls “cooked”.

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MY WORK

Digital Marketing Strategist

Say a Little Prayer - Movie

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Branding, Art Direction

Future & King Combs Collab

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Creative Consultant

Rich the Kid x NBA Youngboy

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PRESS HIGHLIGHTS

Latin Representation in TV and Film Reverts to 2019 Levels, Study Finds

Christy Pina
May 3, 2023
A new Latino Donor Collaborative report reveals that Latin representation in TV and film has dropped back to 2019 levels, despite Latinos making up 19% of the U.S. population. Leaders warn that Hollywood’s failure to reflect Latin talent both onscreen and behind the scenes not only marginalizes a major cultural and economic force but also represents a missed financial opportunity for the entertainment industry.
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‘The Garcias’ Shopped by Producers After HBO Max Cancels Family Show

Cynthia Littleton
April 27, 2023
After HBO Max canceled The Garcias despite having licensing rights through 2031, producers Jeff Valdez and New Cadence are shopping the family series to new distributors. Positioned as an affordable, high-quality show with strong Latino viewership, The Garcias aims to attract networks seeking to engage America’s growing Latino audience.
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New dyslexia treatment targets biggest challenge in cognitive healthcare

Daniel Kuhn and Rebecca Mezistran
April 26, 2024
Dr. Coral Hoh has developed Dysolve, an AI-powered platform designed to diagnose and treat dyslexia by replicating expert human intervention through adaptive language games. Unlike traditional methods, Dysolve addresses the complexity, speed, and scalability challenges of language processing in the brain, offering rapid, accessible, and cost-effective support for millions of students with dyslexia.
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Online Sleuths Can Help — And Hurt — Murder Investigations, According To Paul Holes, Whose Team Identified The Golden State Killer

Druscilla Moorhouse
April 4, 2023
Cold case investigator Paul Holes, who helped identify the Golden State Killer, warns that while online amateur sleuths can sometimes aid investigations, they also risk contaminating cases through misinformation and interference. Alongside his Buried Bones cohost Kate Winkler Dawson, Holes emphasizes the importance of expertise in true crime reporting and cautions against social media speculation that can derail or damage ongoing police work.
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Contact:
Alex.Rushin@Outlook.com
858-888-5768

I'm here to help make it cool & make it rain. Let’s work!

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