Overview

This project comes with a fun fact: I went to a Diddy party (technically his son Christian’s birthday, but yes, the Diddler was in attendance). In my defense, Winnie Harlow was there too, and she’s perfect, plus it was a chance to work with one of my all-time favorite artists, the toxic king himself, Future.

So please, don’t let the sins of the father overshadow my branding prowess. I led the art direction for both the merch and album cover, working with my go-to graphic designer to bring the vision to life and capture the essence of the track. And while King Combs' team ran us through more revisions than Diddy has charges, the effort paid off.