WHAT I DID
Publicist, Brand Marketing, Production Manager, Merchandiser
Graphic Designer:
Grant Pignato
Collaborators
COVER Corporation may have come through my last agency, but the work felt personal. I regularly broke out the "Bat Phone", tapping into my own network, ideas, and initiative to make things happen—which is why they’ve earned a spot on my portfolio.
While I co-wrote the proposal that sealed the deal, ran socials, led national press tours, secured high-level media, and opened doors to partnerships with top brands/artists, my favorite project was.. Drumroll pls!
COVER’s month-long Beverly Center pop-up with limited drops, Valentine’s exclusives, & VTuber merch.
Leveraging my Ari Gold-level rolodex in LA’s fashion district, I got COVER set up with domestic production and manufacturing. As project manager for U.S. merch ops, I handled fabric and garment selection, oversaw quality control, and fast-tracked production by weeks to hit a wild deadline. The pop-up was a hit, fans were happy, and COVER’s team is lovely, but this is Alex Rushin’s site, so here’s my flex: we sold out so fast we had to restock.
MY WORKS
Digital Marketing Strategist
Branding, Art Direction
Creative Consultant
SERVICES