WHAT I DID

Publicist, Brand Marketing, Production Manager, Merchandiser

Graphic Designer:

Grant Pignato

Collaborators

Overview

COVER Corporation may have come through my last agency, but the work felt personal. I regularly broke out the "Bat Phone", tapping into my own network, ideas, and initiative to make things happen—which is why they’ve earned a spot on my portfolio.

While I co-wrote the proposal that sealed the deal, ran socials, led national press tours, secured high-level media, and opened doors to partnerships with top brands/artists, my favorite project was.. Drumroll pls! 

COVER’s month-long Beverly Center pop-up with limited drops, Valentine’s exclusives, & VTuber merch. 

Leveraging my Ari Gold-level rolodex in LA’s fashion district, I got COVER set up with domestic production and manufacturing. As project manager for U.S. merch ops, I handled fabric and garment selection, oversaw quality control, and fast-tracked production by weeks to hit a wild deadline. The pop-up was a hit, fans were happy, and COVER’s team is lovely, but this is Alex Rushin’s site, so here’s my flex: we sold out so fast we had to restock.

MY WORKS

Digital Marketing Strategist

Say a Little Prayer - Movie

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Branding, Art Direction

Future & King Combs Collab

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Creative Consultant

Rich the Kid x NBA Youngboy

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SERVICES

Ready to Take Your Brand to the Next Level?

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Copyrights © 2025 Alexander Rushin

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