Overview

This project was the first time I had to smoke multiple blunts at a rapper’s crib and pretend I could still work. Somehow pulled it off though and got my content and branding ideas implemented across album assets, videos, and merch.

As part of a crew of talented creatives in true teamwork-makes-the-dream-work fashion, we dropped a sold-out merch run, and Rich the Kid even remembered my name… for about a week.