WHAT I DID

Co-Creative Direction, Concept/Brand Development, Copywriting

Overview

If you’ve ever worked in branding or creative, chances are you’ve had an idea swatted into oblivion like Dikembe Mutombo in the paint. These are some of mine.

Turned-down mockups and concepts for Nicky Jam, Wheezy, and Viola (Al Harrington’s cannabis brand). Rather than let ’em rot in the Google Drive graveyard, I’m giving these dead ideas a little love. Hope they spark something in you, or at least offer an additional peek inside my neurospicy, overactive brain. 

Pour one out for the rejects. RIP. You were too pretty for this world.

+ Personal Brand, could call a side or passion project “Exhibition” - ("Lucky Loser'" tee & "Quiet Serve" Clubhouse Cardigan)

Exhibition isn’t just a name—it’s a concept. A tennis inspired streetwear brand that blurs the lines between athlete and artist, style and function, competition and creativity. Because expression is a sport of its own. I want to give people a fit that’s made to win in both arenas: the court and the club. This brand is for those who show up, no matter the score. Shoot me a message to hear the story behind the designs.

MY WORKS

Digital Marketing Strategist

Say a Little Prayer - Movie

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Branding, Art Direction

Future & King Combs Collab

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Creative Consultant

Rich the Kid x NBA Youngboy

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SERVICES

Ready to Take Your Brand to the Next Level?

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Copyrights © 2025 Alexander Rushin

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