WHAT I DID

Brand Architect, Creative Director, Production Manager

Overview

Inspired by Eric B. & Rakim’s iconic album and the film Paid in Full, I developed this collection to honor authentic New York culture and pay homage to the roots of streetwear fashion. My goal with the project was to serve nostalgia within a fresh experience. While I did bring the vision to life through production, unfortunately scale was capped thanks to the brand’s financial limitations. 

With that in mind… Dame Dash, Cam’ron, if you’re reading this and like what you see.. Holla at me —YERRR!! 

MY WORKS

Digital Marketing Strategist

Say a Little Prayer - Movie

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Branding, Art Direction

Future & King Combs Collab

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Creative Consultant

Rich the Kid x NBA Youngboy

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SERVICES

Ready to Take Your Brand to the Next Level?

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Copyrights © 2025 Alexander Rushin

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